A new wellness brand for people who sort of hate wellness brands.

ABOUT US

We write for people who want to live a well-examined life, a life of agency, curiosity, and joy - from tampons, to ankle boots, to oat milk, to marriage, to blush placement, to self-worth.

We court personal stories, challenging viewpoints, and make room for unpopular opinions. We think there is almost nothing more powerful than finding pieces of your own story through someone sharing theirs.

 
 
 
 

 
 

The Candidly.

A new wellness brand for people who sort of hate wellness brands.