Posts in BEAUTY
Is “Clean” Even Important For Fragrances?

First, we’re just going to admit that we’re also confused slash annoyed by the word “clean.”

It’s a phrase we use on occasion, always with some hesitation. Because what does it even mean? Is it an actual label that holds any significance for the food and beauty products and everything else that we touch on a daily basis?

Does “clean” mean “better?” Or does “clean” simply mean “free from toxins?” And for those of us who don’t hold a degree in chemistry, have we collectively deluded ourselves into pretending we understand what these “toxins” are and why they’re bad?

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