Our 6 Favorite Products From This Newish Beauty Brand For Over-40 Women Who Want To Be Naturally Hot, Never Makeuppy
The holy grail makeup brand for mature skin.
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by The Candidly Team
This hurts to say, but almost every product we used and loved before we turned 40 was not the same same after. The reality is once you have wrinks and crinks and texture and loss of firmness, your skin needs entirely different things to read supple and youthful.
Anything that makes you look dry or powdered will also make you look older. We spend 92% of our beauty-editor hours looking for makeup that isn’t aging, but it’s rare we find an entire brand dedicated to just that.
Enter Sarah Creal.
All of their products are intelligently tailored to over-40 skin. Their formulas are silky and blurring and youthifying. Nothing creases or cakes or sinks into our lines and pores. And their formulas are packed with hydrating ingredients that keep our skin dewy and taut.
Even more rare is that everything we’ve tried from them has a wow-factor, noticeable the moment we look in the mirror. But these are the 6 best of the best products that we’re rushing out to buy again and recommending to every over-40 gal we love.
1. Lip Grip Line Filler Peptide Primer Treatment
We use this ON our lips prior to gloss, liner, or lipstick—it gets rid of all those dehydration lines (these sort of appeared one day for us—anyone else?) along with the lines above our lips
Price: $35
2. The Complexion Brush
Ultra-Soft Concealer & Foundation Blender
Simply put, the best concealer brush we’ve ever used. If you hate how your concealer looks, if you find it gets cakey, if your fine lines make it look “cracked,” try this brush. It was the answer to all of these issues for us.
Price: $48
3. Moisture Source Bi-Phase Brightening Essence
If you haven’t yet found your go-to, holy grail moisturizer, we would guess it’s because you have finicky skin, reactive skin, a mixture of oily and dry patches, everything is too greasy, but nothing is hydrating enough. Or, like us, all of the above! Charming! This “moisture essence” is actually a liquid moisturizer, and it’s so deeply hydrating. Our skin immediately drinks it up and is left with a gorgeous glow. There’s zero tacky feeling, and our skin looks incredibly bouncy and bright. Some reviews are calling it a “miracle elixir,” and we tend to agree.
Price: $95
4. Just Like Paradise 12H Peptide Sculpting Cream Bronzer
The formula of this bronzer is foolproof on mature skin, creamy and bendable with ZERO shimmer, which is a godsend if you have texture and pores.
Price: $50
5. Firm Offer
4-In-1 Ultimate Eye Cream
We’ve honestly tried hundreds of eye creams, and most of them do literally nothing. With this one, we can actually see a day-of difference in our undereyes, but it also softens lines and gets rid of darkness over time.
Price: $95
Eyes Up
Creamy Kajal Longwear Liner
Fiiiiiiinally a transfer-proof eyeliner for our hooded eyes! We also love that every single color this liner comes in is a color that looks gorgeous with every eye color so we can’t mess it up. (That said, copper is our favorite by far.)
Price: $35
At The Candidly, we try a lot of stuff so you don’t have to. We only recommend things we truly love, and that we think you’ll love, too. All products are chosen independently by our creative team, and all details reflect the price and availability of products at the time of publication. If you buy something we link to, The Candidly may earn a commission.
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