This British Beauty Brand Is Not In Your Bathroom Right Now, But If You’re A 40+ Woman Who Loves To Look Young, It Should Be
Yes. It’s exactly what you think.
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by The Candidly Team
We’re taking a swing with this title because for all we know you’re already obsessed with…
Trinny London.
We first discovered Trinny Woodall as the profoundly funny half of the duo of What Not To Wear (but the British version) and have sort of worshipped her (alongside Nigella Lawson) ever since. Her Facebook and insta presence might just be the only reason we even have social media. She’s deeply honest, sort of ridiculous, has marvelous style, and a few years ago, she launched a beauty brand that’s now a $250 million global empire.
Needless to say, we have breathlessly followed her along this path, as well as trying nearly every, single product her brand has come out with. All of it is truly great, but there are 7 stand out pieces we find ourselves using again and again, to the point where we get a little anxious when they run out and their replacement is still en route.
Let’s rhapsodize over them together, shall we?
1. Miracle Blur
This was the first product we discovered from Trinny’s line, maybe 7 years ago, and we have worn it almost daily ever since. We actually wrote an entire thing about it HERE. It’s just that good. It softens lines, plumps up wrinkles, fills in pores. It’s the closest thing to magic that we’ve tried, and the little pot lasts forever.
Price: $36
2. Reveal yourself aHA Exfoliant
We’re all busy searching for the juiciest moisturizer when in fact none of us are exfoliating enough. When we exfoliate, we slough away dead skin cells which reveals newer, fresher skin, which then allows moisturizer to work better and all makeup to look cleaner. Trinny has a daily exfoliant (think of it like your toner) for regular, sensitive, and acne prone skin. We use it every day.
Price: $54
3. The Elevator
If you haven’t thought about your neck lately, you likely don’t need this. But if your neck is all you can focus on when you look in the mirror because it was like you suddenly woke up one day and BAM, your neck was saggy, this product is a miracle worker. Look at the before and after!
Price: $88
* Gifted product
4. BFF de-stress tinted serum
The older we get, the less we need to put on our skin, especially foundation. If we follow the TikTok tutorials with girls putting 17 different layers of stuff on their faces, we will look like the crypt keeper. This product has that ultra-serumy texture that makes your skin look plump and glowy with a sheer tint to even skin tone but not add a bunch of coverage. It’s heaven and you will love it. Oh, and the shades are so forgiving you can’t make a mistake.
Price: $52
5. BFF Eye Serum concealer
Same as above, but this time as a concealer. Use so, so sparingly and this concealer will absolutely cover darkness, redness, purply shades, acne scars, anything really. And because the ingredients are more like skincare, it works to reduce puffiness and brighten the eye area.
Price: $38
6. Take back time Miniprotein™ eye cream
One of the only eye creams we’ve used where we see a visible difference; this product actually lessened our crows feet within the first month of using it. Look at that wild before and after:
Price: $84
7. Eye2Eye Eye Shade in wisdom
You probably know we sort of hate eyeshadow. It usually exacerbates our eyelid wrinks, and makes us look older. But this formula is so lovely and sheer, it gives more of a hazy wash of color that looks undone and effortless. We use it as a smudgy liner on our top and bottom lash line for a more lived-in look rather than a “look at my eyeshadow” situation. And if you love a truly no-makeup makeup look, you can’t go wrong with the color Wisdom. Gorj.
Price: $26
At The Candidly, we try a lot of stuff so you don’t have to. We only recommend things we truly love, and that we think you’ll love, too. All products are chosen independently by our creative team, and all details reflect the price and availability of products at the time of publication. If you buy something we link to, The Candidly may earn a commission.
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