The 12 Things We Wrote About In 2025 That You Bought The Most
From $50 denim to a miracle neck spray, you guys have good taste.
If you buy something we link to, The Candidly may earn a commission. Gifted items will be called out (gifted), and affiliate links will include an asterisk (*). We have to eat, after all.
by The Candidly Team
We LOVE a good reveal. Especially when it comes in the form of a countdown.
Needless to say we’re very excited to share with you the 12 things we wrote about in 2025 that you (our lovely readers) bought the most.
Admittedly, there were some items you absolutely ignored along the way (*cough* skorts) but these 12 things were winners for so many reasons.
And so, starting with number 12, here is everything you loved most on our site from 2025.
Happy new year … let the countdown commence!
12. Quince Mongolian Cashmere Oversized Boyfriend Cardigan Sweater
It’s the spitting image of that viral $500 cashmere cardigan with one distinguished difference. It costs less than a third the price. So no surprise you pounced on it. We swaddle ourselves in this sweater every morn and evening though we also love the slightly more cropped version for when we leave the house.
* Gifted
Price: $140
11. Quince Bella Stretch Kick Flare Jeans
These viral jeans were selling out so fast, we had to wait months to write about them. Apparently, we weren’t the only ones to realize they were as good as designer, but a quarter of the price. They’re stretchy and smoothing at the same time, and they always keep their perfect, curve-complementing kickflare shape.
* Gifted
Price: $50
10. Soshe Waterproof Precision Eyeliner
We understand the importance of getting a fine, flawless line on our eyes as we get older and things start to crease. But we hadn’t found a creamy formula as precise as this. It’s officially our favorite, must-have liner. Pro tip: Get it in “lovesick” a burgundy brown instead of black for a more youthful, open effect.
Price: $24
* Gifted
9. Favorite Daughter The Jordan Belt
We saw this belt in this show*, where the whole wardrobe was a triumph. But it was wild to us how many simple outfits looked fully styled just by adding this belt. We always get compliments when we wear it out. And it’s just a black belt! But maybe … the best black belt?
Price: $108
8. Lolavie Glossing Detangler
One of our biggest peeves with haircare is that anything we use that gets our hair glossy and protected also makes it look greasy and weighed down. This product is different … remarkably so. First off, it detangles, so we lose far less hair when brushing. Next it smooths and glosses and defrizzes and makes it look fuller! We’re never without it, and if you currently are, we highly recommend you try. It’s saved our hair.
Price: $28
* Gifted
7. Quince Bella Stretch Wide Leg Jeans
Oh look, another pair of Quince jeans. This one is a wide-leg and comes in so many colors and inseam lengths, and we’re still on the waitlist for more, because the cut is exactly what we’re always looking for in a wide leg, and our butts look just right in them.
* Gifted
Price: $50
6.Aerie No BS Tank Top
It’s one of those strange things to which we all relate. Bad tank tops are the worst. And there are so many of them. But a good one, a tank with the correct neckline and strap width and ribbing, holds us in and frames us like almost no other piece of clothing. This is our favorite tank. We bought it years ago, wrote about it years ago, and yet, for another year in a row, you discovered it too. Loveliness all around!
Price: $12
5. Neiwai Barely Zero Anchored Cup Spaghetti Strap Bra
Our hunt for a weightless bra that feels like literal nothingness but gives us that hoisted, round, gorgeous shape was never-ending. But it ended this year when we found this bra. It’s pretty much all we wear. There’s nothing else like it. Nothing.
* Gifted
Price: $39
4. Furtuna Skin Due Alberi Biphase Moisturizing Oil
Well, another year where this astounding, golden oil has proven it is worth its weight in gold. It is indeed our “holy grail”, “miracle,” insert your own beauty influencer adjective product. It’s what gives our 40+ skin life/ glow/ youth. And we couldn’t be happier that you agree.
* Gifted
You can use the code CANDIDLY to get 25% off.
Price: Starts at $100
3. Beauty Pie Über Youth Neck & Chest Super Lift Serum-Spray
We could spend a lot of time typing adjectives about how transformative this steamroller of a smoothing product was to our neck wrinks. Or we could just show you the before and after that’s probably responsible for its success on our site.
* Gifted
Price: $42
2. Quince Bella Stretch Relaxed Straight Jeans
You have to admit, it’s kind of fun to see which shape of Quince’s famous $50 jeans took top billing. And here they are: the smoothing, elongating, stretchy, and booty-shaping straight leg. So classic. So good.
* Gifted
You know the price by now. Yep, it’s $50.
Price: $50
1. The Outset Lip Oasis™ Glossy Treatment In Dune
How fun is it that the very top product on our site was this perfect, perfect, perfect nude lip gloss? Doesn’t it just prove how alike we are in our search for that gorgeous, natural, no-makeup makeup look that makes us look like us (only better!) and also brings us joy. Here is the before and after that proved the powers of this gloss. Left is our old nude shade. Right is The Outset’s paired with the most foolproof pink, brown liner*.
* Gifted
The gloss on its own is gold. But the pair together is life-changing.
Price: $28
BONUS: The top 5 things you bought that we wrote about from Amazon
5. Artfish Women's Sleeveless Full Tank Top
Like we said, a good tank is hard to find. So when we found this ultra-flattering version, we immediately bought it in 4 colors and 2 lengths then shouted from the roof tops for you to follow suit.
Price: $20
4. Avène XeraCalm A.D Lipid-Replenishing Balm
One of our absolute favorite French pharmacy products year upon year. We use it in lieu of a certain $300 cream because it’s one of the closest things to it we’ve tried.
Price: $29
3. Slopehill Professional Ionic Hair Dryer
A $33 dupe for the Dyson. We repeat, a $33 dupe for the Dyson.
Price: $33
2. Floatley Cozy Adjustable Bra
Before we discovered the magical Neiwai bra* above, we wrote about this gem from Amazon. It’s wireless so no digging and the shape, support, and price (duh) are all excellent. So even though Neiwai is our first choice, this one is still absolutely among our favorites.
Price: $25
1. Naturium The Glow Getter Whipped Multi-Oil Body Butter
We heard Demi Moore adores this $20 body butter, so naturally we were curious. Naturally, it smelled delicious and gave us supple, baby skin. Naturally, we wrote about it. And naturally, it became the top selling thing on our site from all of Amazon. Like we said, you have phenom taste. Now, here’s to another glowy year!
Price: $14
At The Candidly, we try a lot of stuff so you don’t have to. We only recommend things we truly love, and that we think you’ll love, too. All products are chosen independently by our creative team, and all details reflect the price and availability of products at the time of publication. If you buy something we link to, The Candidly may earn a commission.
We have to eat.
