The Cult-Favorite Drugstore Concealer That Actually Lives Up To The Hype
The Cult-Favorite Drugstore Concealer That Actually Lives Up To The Hype
WHAT: Maybelline Instant Age Rewind Concealer
WHY: First of all, most of us are using concealer the wrong way. Especially if you’re 40 and over. We wrote a whole thing on this. It’s an epidemic and it’s important and it’s life-changing so if you’re feeling bad about your eyes and wrinkles and darkness and bags, read it.
But when we do use concealer, it has to be able to cover things perfectly, while never looking makeupy, cakey, creasy, crepey, or said more succinctly, gross.
This, friends, does just that. Easily buildable to cover dark spots or blemishes, but sheer and light enough to wear under the eye without the aforementioned horrors above. There’s a reason it has over 43,000 reviews aggregated on google, most of them glowing.
The color range is pretty darn good, the undertones are legit, and while the soft-sponge applicator seems slightly off-putting, it’s actually a dream to use.
For the record, none of us should be trying to “rewind our age.” We should just be less tired looking, more glowy, with minimal effort.
So while we will be reaching out to their marketing team urging a swift name-change, it is absolutely the best drugstore concealer we’ve ever used.
PRICE: $11
At The Candidly, we try a lot of stuff so you don’t have to. We only recommend things we truly love, and that we think you’ll love, too. All products are chosen independently by our creative team, and all details reflect the price and availability of products at the time of publication. If you buy something we link to, The Candidly may earn a commission.
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