This Mascara Is Utterly Astonishing - But It’s Not For Everyone.
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This Mascara Is Utterly Astonishing - But It’s Not For Everyone.
WHAT: Vieve Icon Mascara*
WHY: We are mascara people. Mascara is our desert island product. If we’re dashing out to run an errand, we’ll take 12 seconds to swipe on a quick coat of mascara. Again, we are mascara people.
And we have a lot of different brands we love for different reasons—this one is hands-down the best for hyper-sensitive eyes. This one from Clinique* has the most amazing wand if you have really sparse lashes. And of course, this OG* is always the right choice for anyone.
But this new mascara from influencer brand Vieve*, is unlike ANYTHING we’ve ever tried. Ever.
So it’s almost impossible to convey how UNBELIEVABLY thick your lashes will look with this mascara. Too thick for some? Perhaps. But for those of us who would rather die than wear a bunch of eyeshadow every day, but also want to emphasize our eyes, thick, fluttery lashes are the ticket. And we can only really express its utter magic through photos.
Here is one coat of one of our regular mascaras. Sort of nothing to be honest:
And here is one coat of the Vieve:
Let’s see them side by side because the difference is astounding:
Loving reminder—this is ONE COAT. No primer, no curler. And we didn’t use some crappy mascara for the “before” photo. In fact, we used one of our faves. And now, let’s see it with two full coats along with bottom lashes:
You’ll also notice a little trick for hooded eyes which is to just focus on your lashes for drama, and not the lid. Because now that we’re all post-40 and we have to make peace with words like “laxity,” we just don’t want to bring anyone’s attention to our impending crepe.
Now listen. As the title suggests, this mascara may just be too much for some people. If you’re not careful, it’s easy to veer off into this territory:
But if you have short lashes, thin lashes, or only like 12 lashes, you simply will not believe the false-lash effect of this magic-laced mascara. Oh! We forgot to tell you the best part. It. Doesn’t. Flake. Ever. But truly. Ever. Try it. You’ll see.
Price: $29
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